Video: How more paywalls will hurt Online PR

The trend towards more paywalls will be a problem for online PR, according to a recognized authority on digital marketing.

“Traditional news media is struggling to survive. To compensate, more walls will go up, making media less visible to PR professionals and their audiences”, says Christopher Penn, an author, speaker and marketing expert.

“Soon advertising may be the only way to reach some select audiences”, predicts Christopher Penn.

Watch his video here.