We help PR professionals restore impact when paywalls kill online media placements
Don’t be disappointed when your success story ends up behind a paywall.
Join Glimta! We unlock premium content, enable social sharing and unleash real value from online PR.
More and more newspapers in the world put up paywalls. In some markets, like Scandinavia, almost all national and local newspapers have introduced hard paywalls. Within a few years, subscription-based news will be standard in most countries, according to industry analysts.
The frustration among professional PR and communication managers is easy to understand. The outcomes of press releases, media events and other communication efforts are increasingly buried behind paywalls. In short, the free web is closing, and PR will get hurt.
The consequences for PR are:
- Digital news brands that used to be free are rapidly losing the audience.
- Social media sharing of media placements is obstructed.
- Online PR activities lose effect and ROI is falling.
This is bad news in particular for PR and communication agencies. Their clients will soon realize that they are investing millions in PR activities that doesn’t perform the way they used to. Agencies must immediately start figuring out how to create an impact in the future.
The good news – there is a solution. Glimta.com is an innovative online marketplace connecting the PR industry and the news media. Our vision is simple: Paywall publishers get a new revenue stream and PR professionals get a fantastic opportunity to restore the impact of online PR.
Use Glimta when you want to unlock and share:
- Reviews, rankings and product tests
- Mentions by customers, employees and other stakeholders
- Interviews with CEO or internal experts in trusted media
- Positive coverage from press releases and press conferences
- Op-ed speaking for your cause
- Feature stories based on your research, studies and cases
With Glimta your brand will benefit from the trustworthiness of mentions and placements in subscription-based quality media and at the same time extend the distribution in complementary channels to maximize reach and impact.
The Glimta self-service platform is smart, convenient and fast. With only a few clicks you do a request, get a price, send the order, pay online and receive a “super-link” in your e-mail. The super-link bypasses the paywall and give direct access to the premium article or video. Read this to understand how it works.
You can immediately start sharing the super-link on Facebook, LinkedIn, Twitter and other social media. Or send it by e-mail. Or publish it on your corporate website. Regardless of method, your customers, employees and other target groups, can all access the content without subscribing.
With Glimta your brand will benefit from the trustworthiness of mentions and placements in subscription-based quality media and at the same time extend the distribution in complementary channels to maximize reach and impact.
